👉Would you consider the time you spend on #TikTok as ‘time well spent’?

The results show that TikTok users are increasingly getting enjoyment and connection from the app.

Among the report’s other key findings:

✅Users are spending more time on TikTok and less time with other entertainment options, like watching TV, listening to podcasts, streaming videos or reading

✅TikTok’s highly attuned algorithms keep its audience logged in, interacting with each other, “and looking for more fun”, with higher attention rates compared to other video platforms

✅TikTok prompts people to act. “Users find a constant stream of joyful entertainment, liberating creativity, and endless inspiration that’s tailored just for them

👉Swipe left and check the Infographich that could help you to shape your TikTok marketing approach.

📍Access the Full report here - https://www.tiktok.com/business/en-US/blog/time-well-spent