Hi StandOuters,

How is everyone doing today? 

Before we get this topic started, just a quick question: Which Social Media Platform do you use/prefer the most (for business / personal use) and why?

Kindly mention in the comments below and we could discuss about it further.


Let's get to know a little about Social Media Marketing for Businesses today!

Social Media Marketing is a powerful way for all kinds and types of businesses to reach their target audience or customers. You are missing out on your potential audiences too if you are not interacting with them on Social Media platforms like Facebook, Twitter, Instagram, YouTube, Snapchat, Pinterest and more. As your customers are already on the platform, it is necessary for you to be present and visible on all the platforms. By doing good marketing on social media, it could generate more business and bring remarkable success by creating brand advocates and generating more leads and sales.


What Is Social Media Marketing?

  • Social Media Marketing or SMM is a form of internet marketing that includes of creating and sharing content on social media platforms such as Facebook, Instagram, Twitter etc. in order to achieve your branding as well as marketing goals. It includes activities such as posting an image or image update, posting texts, usually other contents that drives audience engagement and paid social media advertising.
  • I am sharing a few social media marketing tips for improving your social media presence for businesses.
  • With these tips, you could start to develop your own social media marketing expert plan and see the difference.


Social Media Marketing : Starting With A Plan 

  • Before you begin creating your social media marketing campaigns, consider your business goals. Starting a social media marketing campaign without a fixed plan is jus like wandering around a forest without a map.
  • Here are a few questions to ask yourself while defining your social media marketing goals:
  1. Who are your target audiences?
  2. What are you hoping to achieve through social media marketing?
  3. Where would your target audience hangout and how would they use social media?
  4. What is the message that you want to send to your audience through social media?

Your business profile should be informative and should drive your social media strategy.

For eg: An E-Commerce or Travel business which is being highly visual is going to get a lot of value from strong presence on either Facebook, Instagram, Pinterest etc. More leverage for these business could be found on LinkedIn or Facebook by a business-to-business companies or marketing companies.

How Social Media Marketing Can Help You Meet Your Marketing Goals:

Social Media Marketing is helpful with a list of various goals such as:

  1. Building conversions
  2. Creating brand identity
  3. Increasing website traffic 
  4. Improving communications with key audiences 
  5. Creating brand association 
  6. Raising brand awareness

It would be easier for you to achieve your business marketing goals if you have a bigger audience on your social media and they are also very engaging with respect to the your posts or your brand. It would be easier for you to spread message on a large scale and have a re-call of your brand.

Best Social Media Marketing Tips:

These tips could add value to your brand and also helps to generate more potential audiences.

  1. Social Media Content Planning
  2. A very strong Social Content 
  3. Social Media for Content Promotion
  4. Having a strong Brand Image
  5. Tracking Competitors 
  6. Sharing Curated Links
  7. Social Media Crisis Management 
  8. Measuring Success with Analytics 

These are a few tips that are useful to grow your businesses through Social Media Marketing.

 To learn more such tips and helpful social media marketing techniques for your businesses register yourself on STANDOUT BOOTCAMPS (https://standout.digital/bootcamps

( Click on BOOTCAMPS in the navigation bar)



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