FLASH Facebook Ads tip:

Seems simple and yet many beginners forget about it.

When doing paid ads always start with remarketing or at least with the customers who are more aware of their problem, of your niche, of your solution, and of your business.

These people will be a lot cheaper to acquire as customers, which means on average you will always have more ROI from them.

One of the best audiences is usually going to be remarketing to people who already added to cart in a recent timeframe.

Having said that, that's just a general rule, but there are NO universal truths. You always have to test in digital marketing, that's why it takes time and that's why it's a ful--time job!