Pinterest is looking to help users maximize the promotional value of their Idea Pins, with a new option that will enable direct sharing to Instagram and Facebook Stories, complete with a Pinterest watermark. 📍

As highlighted in this tweet from @whimchic, the new process will enable users to re-share their Idea Pins via the ‘Send’ option, with both Facebook and Instagram Stories listed as distribution channels.

Which could be a good way to maximize your Pin Stories – I mean, Idea Pins – by sharing them to a potentially much broader audience in Facebook’s apps.

👉Pinterest has confirmed to SMT that the new sharing option is in testing, but it’s not available to everyone just yet.